Digital Hub provides the right environment for collaboration

PUBLISH-I product collaboration

PUBLISH-i is a joint venture between Pixelsoup Ltd. & Zamano PLC. The idea to develop an automated publishing tool for smartphone content was conceived in late 2008. It is yet another example of The Digital Hub’s success in enabling digital media product innovation by clustering content producers and technology companies side by side.

This new automation process for mobile content delivery enables publishers’ print-ready files to be converted and seamlessly uploaded to a smartphone. This allows companies to publish image-rich publications such as comics, glossy magazines and match programmes on smartphone applications through mobile app stores.

ZAMANO is a leading provider of interactive applications and services to mobile devices in the US, Europe, Australia & South Africa. The company has been located in the Digital Hub since 2004, having moved from incubation to commercial status over a relatively short period. Zamano has a proven track record in enabling content providers and publishers to monitise their content through mobile technology.

PIXELSOUP is a digital design agency focusing on the development of rich interactive experiences. Located in the Digital Hub since 2003, Pixelsoup is considered a market leader in producing rich digital user interaction across a variety of media platforms such as DVD, print, online and mobile.

The combined skillsets of both companies enables publishers globally to provide their customers with a first class reading experience on their smartphone. The business is jointly managed by John O’ Shea and Philip Lynch and based at Zamano’s head office in The Digital Hub. It is staffed by employees from both Zamano and Pixelsoup at the outset.

Given that smartphones are expected to account for 70% of all mobile phone handsets by 2012* PUBLISH-i is an important part of Zamano’s strategy to target new growth areas within the telecommunications sector. Equally the ongoing need for traditional publishers to engage with new audiences, like those using smartphones, makes this a very promising venture for Pixelsoup customers.

www.publish-i.com      
www.zamano.com     
www.pixelsoup.ie

*Gartner-Competitive Landscape: Mobile Devices, Worldwide, 2Q09